I am making the month of january in my store that 50% of the net earnings of the store go to the tsnunami victims fund. And have it posted on my windows that I am doing this. Lets hope people will come in and buy more just for the sake of giving to the flood victims. I am trying to do my part in aid. Its the least I can do. I am in awe at the destructive force of the tsunami. You see this stuff happening in movies you never expect it to happen for real. 
that means a lot for many people, and for me.