the upward movement of ideas via extraorganizational channels is an analogue to the upward movement of innovation in society, where ideas often originate among the low status, disenfranchised, nonestablishment types and move upward after initial resistance has gradually changed to acceptance.
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Btw, I listened to that NPR surfer story... what a trip. I'd heard about it earlier in the week, too. That would definitely freak my shit out for awhile. Hehehe...
Good times.