Famous Global Marketing Mistakes
READ THIS WHOLE THING IT WILL MAKE YOU GIGGLE
The Dairy Association's huge success with the campaign "Got Milk? " prompted
them to expand advertising to_ Mexico. It was soon brought to their attention that
the Spanish translation read, "Are you lactating?"
International Journal of Management Vol. 21 No. 3 September 2004 319
Coors put its slogan, "Turn It Loose," into...
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