whitelightning

Tonight at work, I passed an entire pallet of these health food bars. Nothing new, really. But I saw something that made me stop and think. On the side of the case it said, "70% Organic!" in big bold letters. What is the point? I'm sure most food has a portion of it that isn't tainted with chemicals preservatives, pesticides, hormones, and other interesting items. Wouldn't it be just as effective to say "30% Chemically Processed!"?