A few years back I had a chance to talk to the head of PD for Frito Lays in Dallas, TX. Told him about this idea I had for caffeinated chips. . . This guy looked at me like I just got off of a spaceship. How does this not sound like the greatest thing since mobile phones? The only time I really do the junk food is when I'm doing the homework, at someones social shin-dig or I've committed myself to the 8 hour movie marathon. . . In every case I'm looking to "stay alert". They'll make coffee flavored caffeinated beer that tastes like athletes foot medicine and keeps the drunk guy up all night and it sounds like I'm making a strange suggestion?
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what i don't get is near beer. the bad taste and bloated feeling with none of the buzz....WTF?!?