Timing in publishing is a whole thing. Marketers pour over analytics and really dial down what day and time posts go up to get the most visibility and engagement. So many apps and tools are available to dive into the analytics for this purpose, and most of them cost money. Most platforms offer APIs you can run requests against to build your own metrics app, but in some cases access to the API costs money as well. And the algorithm for most feeds rewards engagement, nevermind that the original post is negatively inciteful or controversial.
And when I say “controversial,” I don’t mean calling-out-genocide controversial, I mean generally distasteful or hateful toward some group of people.
Social media is a game; marketing is a game; social media marketing is the meta-game: games within games within games. It’s not enough to post; you must post and post often. It’s not enough to post often; you must post often and at the right times. It’s not enough to get you timing right; you must nail the timing and draw a crowd.
And let’s not get started on the relevancy of your follower:following ratio, or who you interact with. That, apparently, all matters too.
Remember kids, social media was never designed to keep you connected with friends and family, it was always about generating a profit. If you’re interested in taking a deeper dive into how most social network algorithms work under the hood, read this twitter thread about Page Rank.
Anyway, here’s a poster of the beautiful @shamandalie from her set Moonlight Sonata:
