the interesting thing about working in advertising is that it's an industry of institutionalized peer-pressure. actually, I'm in media buying, so I'm not personally applying any pressure, I'm just the kid in the leather jacket standing behind the kid trying to make the other kids smoke.
essentially, in advertising, you're try to a)convince people that something mostly boring is actually intriguing and, possibly, dangerous, and b)convince them to forgo doing any number of other possibly intriguing, possibly dangerous alternatives in order to participate in your intriguing, dangerous opportunity.
what I find most intriguing about the industry is that the people I meet are invariably not people that ever really participated in the whole peer pressure experience. they're the kids that didn't start going to parties til they were twenty-two. they're the kids who start smedoking the same time everyone else was quitting. they're like rock critics who have never played in a band, making a living off of something at which they have no inherent ability. which is why I never feel surprised that the television ads on tv can most generously be described as uninspiring.
I think the real problem is that the kids in junior high who were really good at convincing other kids to smoke---at least the kids at my junior high school---never really made it far enough from that junior high school to be here, holding my job, which they're, in some weird way, entitled to.
so I think I've got a terribly lucrative, and not-so-terribly covert, plan to become the richest person who ever lived. I'm going to go back to my junior high school and find those kids who never made it very far and bring them here and convince them that cellphones are cigarettes andin the process make it onto the cover of ad age.
I didn't smoke in junior high school.
essentially, in advertising, you're try to a)convince people that something mostly boring is actually intriguing and, possibly, dangerous, and b)convince them to forgo doing any number of other possibly intriguing, possibly dangerous alternatives in order to participate in your intriguing, dangerous opportunity.
what I find most intriguing about the industry is that the people I meet are invariably not people that ever really participated in the whole peer pressure experience. they're the kids that didn't start going to parties til they were twenty-two. they're the kids who start smedoking the same time everyone else was quitting. they're like rock critics who have never played in a band, making a living off of something at which they have no inherent ability. which is why I never feel surprised that the television ads on tv can most generously be described as uninspiring.
I think the real problem is that the kids in junior high who were really good at convincing other kids to smoke---at least the kids at my junior high school---never really made it far enough from that junior high school to be here, holding my job, which they're, in some weird way, entitled to.
so I think I've got a terribly lucrative, and not-so-terribly covert, plan to become the richest person who ever lived. I'm going to go back to my junior high school and find those kids who never made it very far and bring them here and convince them that cellphones are cigarettes andin the process make it onto the cover of ad age.
I didn't smoke in junior high school.
sketchless:
i am naked in your bed right now