Given that it is in this wacky new pinterinteresting format, and that it has a certain limit before going ...read more.. it might be like Twitter and learning to live in a 140 character box and putting what's important up before the limit and like so many other sites hoping there will be enough interest thereby to get people to click that read more button.
Or just not giving a hoot and just ramble on as usual. Sounds fun to me.
(well I suppose that is the character limit and I didn't even try!)