The Joneses [trailer on iTunes]
I think it was The Truman show that might have planted the seed, but otherwise I can't be sure where it might have started.. I've been thinking about this kind of movie for ages.
It's almost as if this movie has been floating around in our minds for ages. Like ever wonder why some people go hognuts for new stuff all the time and can't help but try to sell it to you?
Where the best kind of marketing IS seeing someone else using it, peer pressure? Like who cares if the tv is trying to sell you something.. it has no imagination and it's kinda expensive regardless of the exposure because people are tuning that kind of marketing out of their lives, tivo, just downloading shows from the internet..
Hopefully it's just a good couple of hours of entertainment, but what if some people's lives were sponsored entirely by a company? Like athletes but for just being popular. Some companies would stand to make much more money sponsoring popular high school and college kids as they would sports jocks. But those kids might not have enough money to make it worth it given the limited exposure the sponsored kids might help to generate.
That's where it falls apart if you think about it. They can't possibly have a large enough social network, even with the parties, for their marketing scheme to really work. Not unless they were a point of sale (through a cellphone and person website etc) and they moved around the country like any other travelling sales person of the last century.
Can you have a direct marketing family like the Joneses, with several mansions living a hyper-commercial party life, because they are so popular... I just wonder how many houses they'd have to live in, hopping from town to town on a nearly daily basis trying to cover the largest number of people while their products, and pitches remain hot.
Like you can't really sell the same car for a couple of months in the same town. Eventually everyone will have one that really wants one and is in a position to buy one. How much of a commission would there to be to be made? The more varied the products and skilled you are at selling anything.. and being able to be 'on' all the time in 'selling' mode, and the travelling (not sure if they have it in the movie). That could burn you out fast.
Still it'll be a great movie for scalping some tips since I really do want to use the concept in my novels.
The other thing is freedom to sell whatever you want. If you're a walking marketing department, so long as people are willing to buy your lifestyle, the simplest thing to do is have them carry your card. Whatever you sell to them, they'd hit you with a referral that gets you a bonus from the company you're marketing for. If you're free from anti-competition miseries, you could wear whatever you want, drive whatever you want, eat whatever you want. People would just either scan the items you're marketing to them with rfid tags to their cell phones, placing purchases through you for home delivery, or just keep those items on a list in their phones so that they can buy them later.
Ideally whatever products you're marketing, and people are buying, if other people are influenced by those people you sold stuff too.. shouldn't those purchases come back to you too? Topic has always been interesting because of how something like this can be managed.
I think it was The Truman show that might have planted the seed, but otherwise I can't be sure where it might have started.. I've been thinking about this kind of movie for ages.
It's almost as if this movie has been floating around in our minds for ages. Like ever wonder why some people go hognuts for new stuff all the time and can't help but try to sell it to you?
Where the best kind of marketing IS seeing someone else using it, peer pressure? Like who cares if the tv is trying to sell you something.. it has no imagination and it's kinda expensive regardless of the exposure because people are tuning that kind of marketing out of their lives, tivo, just downloading shows from the internet..
Hopefully it's just a good couple of hours of entertainment, but what if some people's lives were sponsored entirely by a company? Like athletes but for just being popular. Some companies would stand to make much more money sponsoring popular high school and college kids as they would sports jocks. But those kids might not have enough money to make it worth it given the limited exposure the sponsored kids might help to generate.
That's where it falls apart if you think about it. They can't possibly have a large enough social network, even with the parties, for their marketing scheme to really work. Not unless they were a point of sale (through a cellphone and person website etc) and they moved around the country like any other travelling sales person of the last century.
Can you have a direct marketing family like the Joneses, with several mansions living a hyper-commercial party life, because they are so popular... I just wonder how many houses they'd have to live in, hopping from town to town on a nearly daily basis trying to cover the largest number of people while their products, and pitches remain hot.
Like you can't really sell the same car for a couple of months in the same town. Eventually everyone will have one that really wants one and is in a position to buy one. How much of a commission would there to be to be made? The more varied the products and skilled you are at selling anything.. and being able to be 'on' all the time in 'selling' mode, and the travelling (not sure if they have it in the movie). That could burn you out fast.
Still it'll be a great movie for scalping some tips since I really do want to use the concept in my novels.
The other thing is freedom to sell whatever you want. If you're a walking marketing department, so long as people are willing to buy your lifestyle, the simplest thing to do is have them carry your card. Whatever you sell to them, they'd hit you with a referral that gets you a bonus from the company you're marketing for. If you're free from anti-competition miseries, you could wear whatever you want, drive whatever you want, eat whatever you want. People would just either scan the items you're marketing to them with rfid tags to their cell phones, placing purchases through you for home delivery, or just keep those items on a list in their phones so that they can buy them later.
Ideally whatever products you're marketing, and people are buying, if other people are influenced by those people you sold stuff too.. shouldn't those purchases come back to you too? Topic has always been interesting because of how something like this can be managed.