luggg0

The end of the Western consumers as we knew them for the last past 30 years
The American consumer, the incarnation of the American Dream since Henry Ford, is indeed dead. The Western consumer (outside USA) as we knew him for the last thirty years has come to the end of the trip. And, according to LEAP/E2020, it would be wrong to think that Asians and Hispanics will replace these two "beasts born to consume" to enable the profit-sphere to continue to run quietly. This is a central challenge for businessmen, advertisers and marketers. An era ends and the referencial of the following has no modern equivalent.
Several factors came into play to give the current crisis its systemic aspect; one of them is the arrival to its terminal stage of the "baby boom" generation that marks the end of a period of overconsumption, which this generation has been the emblem: careless thus less thrifty; reckless thus wasteful; selfish thus narcissist. It led the dance in the West since the 1970s, and today it is about to give way to other generations, with very different characteristics, while being concerned for its own end of life, thus projecting itself into a reversal but tardy way of life. This systemic crisis is also in a certain a way the "end of life" crisis of the Western baby boomers, emulation of the U.S.model from the 60's and 70's, and with their retirement, an entire model of consumption is collapsing...