johnstitch

Houndsditch is a street in the City of London that connects Bishopsgate in the north west to Aldgate in the south east. The modern street runs through a part of the Portsoken Ward and Bishopsgate Ward Without.
A ditch was first constructed outside the City Wall by the Romans, but became filled in and obliterated. The Danes under Cnut also constructed a town ditch in order to control access to the city.[1] The ditch was redug in 1211 as a part of the defences, and was then about 75ft in width (25 metres). The City authorities found it a continual problem to scour and clean the ditch, as many of the adjacent houses found it convenient to dispose of filth and refuse in it. In 1595, levelling the ground was first considered,[2] although the street running alongside the ditch was first paved in 1503. The name 'Houndsditche' first appears in the 13th century, and appears to relate to the quantity of rubbish and dead dogs thrown in the ditch;[3] previously it seems to have been referred to only by the appellation, 'The Ditch'.

from wikipedia. Referencing the new place where I'm opening a one of my sandwich bars...oops. There is a Costa there which I suppose is more fitting.

We had an incident over christmas with our St Pauls shop here the wine bar next door had a fly proplem and it leaked into our shop over the holidays (we were closed so it wasn't to bad).

So now I have nicknames for all my shops. Dogditch, Flytrap and Ritzy (cause it's by the ritz hotel, actually nothing bad about calling it that).

We've been nominated for the Sandwich chain of the year award this year and I'm guessing i should't mention any of this to the reviewer.