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dora

chicago 'burbs

SG Since 2005

Followers 831 Following 275

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Tuesday Nov 08, 2005

Nov 8, 2005
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For all you art people out there...
I have to squeeze in 100 more words. yay!
g'night.
xo

In my understanding of design, there is always going to be an issue at hand. Problem has a negative connotation, so I chose the word issue instead. The issue is typically presented to a designer by a client. The client may or may not have an audience.
As a designer, it is my utmost responsibility to understand the issue, client, audience and function of the issue before even beginning to design anything.
Typically, my first course of action is to completely immerse myself in the subject matter of the issue. A voracious collection of material, research and knowledge is compiled at this point. This research material is then organized into manageable, understandable parts.
Hopefully, at this juncture in time, a concept has possibly arisen to visually communicate the issue. Different avenues have been proposed and the best conceptualization for the issue will be focused on. In the development stage, many sources of media will be considered and applied. Significant planning and action are required to undergo this next stage. Possible avenues of exploration include: print media, website creation, motion/video, illustration or any other combination of the aforementioned applications.
After this stage, typically a physical product can be presented to the client. Propositions of the use of this final design are discussed, reviewed, and a dialogue occurs between the designer and client. Presenting a design to a client works much like a persuasive speech. First, the designer must establish a very high sense of credibility making clear their understanding of the issue, function, audience, etcThe design is then proposed, revealing the concept, inspiration and visual manifestation of the issue. The design is presented by citing research, statistics and visual aids. Also, the designer may make clear how a new design may eradicate previous problems of a clients former design, furthering the importance of the new design.
Typically, the client will invariably suggest changes to the proposed design solution. If the designer feels that they are a worthy concern, changes of the design may be taken at this step. A systematic sign-off system is implemented to make sure that all understanding about the design is clear, where the client approves whatever changes have been made.
The final design is then caressed and finessed until a solid point of agreement stands between the client and designer. Necessary steps are then taken to implement the design in whatever media the client has decided upon.
plissken77:
how bad is it , that you wrote an informative journal, and i cant stop lookin at your oic. im a typical guy i know.
Nov 8, 2005
chiken:
Spoken very eloquently.

I'd have to add that being able to bend with the client is extremely important. If the designer can't or refuses to take what the client says into account, then one of the initial elements of the problem is not being addressed. Sometimes as a designer we have to understand that not every project can be as visually appealing as we want it. The client must feel that the end product is satisfactory and that is more important than whether the designer thinks it's aesthetically perfect or not. The client does not have prior knowledge of typography, color theory or composition so the suggestions made to the designer are not always good and more often than not are quite terrible. A good designer is able to decipher whether these changes are the clients personal preference or if a key element of the concept is not coming across. Often, the client will have nothing more to say than "I really like blue, can we make it blue?" When asked why blue, the client will have no actual reason other than it's their favorite color. Personal preference is an ever-common hurdle that designer's face. As a designer you must be able to either talk them out of it or bend and incorporate it into your design.

Well Dora, look what you did. Now I'm late for work. Time to go and 'bend' for tha man.

biggrin

Nov 9, 2005

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