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alidora

Tucson, AZ

Member Since 2005

Followers 59 Following 32

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Saturday Sep 10, 2005

Sep 9, 2005
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::This is in addition to my post yesterday::

I realized that the probelm in our department, is that one professor in particular has a very very distinctive style that she pushed onto all of us. The point that my professor was trying to make to my fellow students and I, is that all of work is starting to look the same.
With design, it is easy to get caught up in style. And unfortunately, a style that possibly will not fly in a corporate setting. Also, it is a style that was directed solely by one individual. This professor, for instance is obsessed with 8point type. Its nearly impossible to read, but when we would go to critiques, she would say, shouldn't you make this type smaller? She has the type of work that one can instantly recognize. Its gorgeous design, but I don't think that we should have been so influenced by her...which is why I am really happy that we have a brand new professor this year. He is a fresh pair of eyes that it getting us away from flooding our portfolio with design that looks the same as the next guy...that was orchestrated by one professor with one distinctive style.
Take for instance, I love typography. As far as I am concerned, it is the foundation of design. We are trained to have outstanding typography that organizes information, is easy to read, and is beautiful. But, say for instance i go to interview at a large company that needs a designer in a department that deals mostly with extremely advanced medical instruments. I can't go in there expecting that they are going to want to hire me if all i have are really experimental/expressive/"8 point type" pieces. There has to a small side of design in the portfolio that feels somewhat corporate, something that can reach medical/math/science minded people.
I agree with everyone's posts. I would never cheat myself by not including some of my really expressive work, it exhibits what i am capable of. and i could never leave it out.
I think it really boils down to what type of firm one would be working for. There are so many factors...too early to get into that.
it will all work out. i promise.

'dora
xoxo
VIEW 4 of 4 COMMENTS
aadams:
Although we do tend to be more literal and pragmatic, there is no need to equate "corporate" with medical/math/science minded people. I think we can appreciate creative design as much as the the next person. As you say, it is a matter of what information needs to be communicated. A scientist may need to communicate very specific concepts or complex ideas.

As long as you portfolio demonstrates that you can communicate specific or complex information, I don't see why it should not be done in an expressive or creative way.

my 2c.
Sep 11, 2005
deadmallworship:
I think the fact that you are struggling with, and thinking about these types of issues is an indication that you are/will be a great designer.


Cheers!
Sep 11, 2005

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