While staring at a bunch of shelves in my room earlier as a way of avoiding doing a 3000 word essay on my drama exam I noticed something odd. My razor caught my eye, one of those Wilkinson Quatro things. I used to use a Gillette Mach 3 but I switched, and it was whilst staring at it that it occured to me why. It looks like a fighter jet.
Seriously, look at it.
Maybe not a jet fighter, but some sort of high-tech piece of equipment. Think back to when you were a kid, particularly any guys reading this (I know Im kidding myself, only Dylan is reading it). How many action figures and various other things does that look like? thats right. All of them. And deep down inside thats why I bought it.
Thinking about it this goes for any and all products aimed at men. Look at the new line of Lynx shower gel stuff, they're all shaped like some sort of laser gun. The colours are all bold shades of blue or red or green and they look like if you turn the right part and throw it it'll explode in a shower of manliness. Cars look more and more like they've been designed by someone who normally draws comic books for a living. Watches, shoes, belt buckles, everything.
And it works.
I can imagine the conversation with any man's inner child as he debates with himself whether or not to buy it.
Guy: Hmm...its more expensive but I dont really see why its any better than the others
Inner child: But it looks like sword!
Guy:...still I dunno, Im just throwing money away really..
Inner child: A LASER SWORD!
Guy: What the hell, I'd only spend it on hookers anyway.
What I also noticed though was that there are quite a few products out there aimed at women that look...kind of...well....
PHALLIC
Seriously, do you not see that? I certainly do. I can just imagine a guy having been sent out to buy shampoo by his girlfriend debating with his feminine side over which one she'd want
Guy: Well, this one's cheaper
Feminine Side: Yeah but LOOK AT THAT ONE
Guy: Does the price really make a difference?
Feminine Side: Maybe not but size does
Guy: I dunno...
Feminine Side: Im going for a shower...
Guy: What?
No wonder working in advertising is such a well paid job.
Seriously, look at it.
Maybe not a jet fighter, but some sort of high-tech piece of equipment. Think back to when you were a kid, particularly any guys reading this (I know Im kidding myself, only Dylan is reading it). How many action figures and various other things does that look like? thats right. All of them. And deep down inside thats why I bought it.
Thinking about it this goes for any and all products aimed at men. Look at the new line of Lynx shower gel stuff, they're all shaped like some sort of laser gun. The colours are all bold shades of blue or red or green and they look like if you turn the right part and throw it it'll explode in a shower of manliness. Cars look more and more like they've been designed by someone who normally draws comic books for a living. Watches, shoes, belt buckles, everything.
And it works.
I can imagine the conversation with any man's inner child as he debates with himself whether or not to buy it.
Guy: Hmm...its more expensive but I dont really see why its any better than the others
Inner child: But it looks like sword!
Guy:...still I dunno, Im just throwing money away really..
Inner child: A LASER SWORD!
Guy: What the hell, I'd only spend it on hookers anyway.
What I also noticed though was that there are quite a few products out there aimed at women that look...kind of...well....
PHALLIC
Seriously, do you not see that? I certainly do. I can just imagine a guy having been sent out to buy shampoo by his girlfriend debating with his feminine side over which one she'd want
Guy: Well, this one's cheaper
Feminine Side: Yeah but LOOK AT THAT ONE
Guy: Does the price really make a difference?
Feminine Side: Maybe not but size does
Guy: I dunno...
Feminine Side: Im going for a shower...
Guy: What?
No wonder working in advertising is such a well paid job.
VIEW 3 of 3 COMMENTS
Plus, they've advertised that razor with a Saleen S7. You know what they say about men with big cars...
[spoiler]
Big wallets.
[spoiler]
On the whole laser sword front, we've been known to have lightsaber fights at work...