sweetie, i'm going to tell you a saying i made up when i was in retail-hell. it helped me get past me idiocy sometimes.
ready?
"STUPID PEOPLE DON'T KNOW THEY'RE DUMB"
seriously, look at it as, of COURSE they don't know anything, that's why they need your help. you are the guy they need. now go blow up your inflatable ego and sell shit!
So what's so special about 27??