_catalyst_

To answer your question about that accented fellow in the secrets video .... I believe that he is saying that if you take a string of words that are commanding your will (this is the source of the power). Then remove most of the visual meaning (removing parts like the repeating letters and vowels) then arrange the rest into a design. That design will contain something that the mind sees without total recognition (that same power).
The sigil (as he was calling it) is what a lot of modern marketing is based on, an image that makes you think of more then just what it is.
Hope that helps ... and I hope I got the right idea, too. I have always been appreciative of charms. That is what I got from this, a visual charm type thing.

i will. thank you.