According to the Christian calendar we have entered into a new year, and in said wake arises a slew of high-profile athletic matches (i.e. "the Bowls") as well as entertainment awards (Oscars, Golden Globes, ten best lists, etc.). Now everyone knows my feelings about sports (actually it's not really the sports match in and of itself that sends me into a murderous rage - it's the goddamn rabid fans who act like nothing else in this world matters), so how do I feel about the whole entertainment awards brouhaha? Being a connoisseur of the cinematic arts, following them comes with the territory, so I do enjoy them to a certain extent, but merely being a watcher and not an actual participant eventually removes any real satisfaction in the experience as a whole (although if Martin Scorsese does manage to take home an Oscar this year I will crack open a bottle of champagne and drink a toast because it will have been a long time coming).
Well, I think this year may be a little different. For the past couple of weeks clients have been requesting copies of commercials we shot for them during 2006 so that they may enter them into the Addy Awards, our local awards gala honoring excellence in advertising, both print and moving picture. One of our clients is Our Lady of the Lake Hospital, for whom we shot several spots for over the past year. They requested several of those, some of which were a few ten second spots out of a campaign for their after-hours clinic Lake Primary Care. Now the reason a great sense of pride overcame me, as well as a genuine sense of anticipation for the awards ceremony in Febuary, when I recieved the dub order, was that one spot in particular was my own brain-child.
Maybe you have seen it, maybe you haven't. It's a simple spot. A young girl of about seven is on a swing, swinging back and forth, in and out of frame, thoroughly enjoying herself, when suddenly we hear a crash off-screen and a cry of "OWWWWW" followed by an empty swing coming back into frame. Fade out. That was mine.
We were asked some months back to come up with a campaign of simple, clever spots for Lake Primary Care, that emphasized their open-late hours and the fact that it was more for minor, rather than major, medical problems. So as a few of us were sitting around the conference table, semi-focusing on the assignment at hand, I threw in my stalwart saying of, "Use violence. Violence is funny!" That led me to recall an incident I saw occur that happened to a classmate of mine in grade school. She was swinging really high on a swing, lost her grip and somehow flew backwards out of the seat, hit the eaves of the roof behind her and hit the ground with a thud. This of course mangled her pretty good (although it probably wasn't as bad as I remember it - after all, a child's imagination paints a much more vivid picture), and off to the hospital she went. And thinking about that incident outloud made me lay out the outline of the afore mentioned commercial, shot framing and all, which met with the humorous approval of all.
So, even though I may not have a definite credit, I still have the satisfaction of knowing that a grisly memory from my silly and twisted mind gave rise to well-regarded local commercial. From here, I guess the sky is the limit.
p.s. I can't believe an entire year has passed since...
Well, I think this year may be a little different. For the past couple of weeks clients have been requesting copies of commercials we shot for them during 2006 so that they may enter them into the Addy Awards, our local awards gala honoring excellence in advertising, both print and moving picture. One of our clients is Our Lady of the Lake Hospital, for whom we shot several spots for over the past year. They requested several of those, some of which were a few ten second spots out of a campaign for their after-hours clinic Lake Primary Care. Now the reason a great sense of pride overcame me, as well as a genuine sense of anticipation for the awards ceremony in Febuary, when I recieved the dub order, was that one spot in particular was my own brain-child.
Maybe you have seen it, maybe you haven't. It's a simple spot. A young girl of about seven is on a swing, swinging back and forth, in and out of frame, thoroughly enjoying herself, when suddenly we hear a crash off-screen and a cry of "OWWWWW" followed by an empty swing coming back into frame. Fade out. That was mine.
We were asked some months back to come up with a campaign of simple, clever spots for Lake Primary Care, that emphasized their open-late hours and the fact that it was more for minor, rather than major, medical problems. So as a few of us were sitting around the conference table, semi-focusing on the assignment at hand, I threw in my stalwart saying of, "Use violence. Violence is funny!" That led me to recall an incident I saw occur that happened to a classmate of mine in grade school. She was swinging really high on a swing, lost her grip and somehow flew backwards out of the seat, hit the eaves of the roof behind her and hit the ground with a thud. This of course mangled her pretty good (although it probably wasn't as bad as I remember it - after all, a child's imagination paints a much more vivid picture), and off to the hospital she went. And thinking about that incident outloud made me lay out the outline of the afore mentioned commercial, shot framing and all, which met with the humorous approval of all.
So, even though I may not have a definite credit, I still have the satisfaction of knowing that a grisly memory from my silly and twisted mind gave rise to well-regarded local commercial. From here, I guess the sky is the limit.
p.s. I can't believe an entire year has passed since...